Être Articles

All about our role models...

#BeStrong, Thrive Global Lauren Webster #BeStrong, Thrive Global Lauren Webster

How Serena Williams and Secret are Advancing Gender Equality in Sports

To every girl walking onto the court or warming the bench, sitting in a locker room or imagining herself in a board room, Serena Williams just upped your game. Embarking on a brand new partnership with Secret Deodorant and pledging $1 million to advance gender equality in sports, tennis champion, entrepreneur and all-around idol Serena […]

Read More
#BeStrong, Thrive Global Illana Raia #BeStrong, Thrive Global Illana Raia

Why This Olympic Gold Medalist Wants Girls To Be “All Strength, No Sweat”

Imagine if an Olympic Gold Medalist, a Grammy-nominated singer, an actress, an entrepreneur and a fitness mega-influencer all joined forces to inspire today’s women and girls. Now imagine a slogan so powerful – All Strength, No Sweat – and a video so hypnotic it played on your phone for days. Secret Deodorant imagined exactly that…

Read More