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#BeWi$e

Be the girl who is comfortable speaking about money.

Understand the difference between
needs and wants...between value and cost.
​
​Then be willing to work towards your goals.
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Financial confidence in girls isn't impolite.  It's essential.
We can't emphasize this enough...to actively pursue your dreams you need to have financial awareness. Understanding the basics about earning, saving and someday investing your money will put you light years ahead of the crowd, and dependent on no one.  Those are good shoes to stand in.  And who doesn't love a good shoe?  We turned to our friends at Ellevest (the investment firm created by women for women) and some brand new BFFs in the finance and cryptocurrency space to give you their hard-won - and very wi$e - advice.  
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What we mean here is - it's not too soon to decide what you want to accomplish.  And you're not too young to start laying out a plan to get there.  Want to earn $ by babysitting?  Invest in yourself: take a Kids' CPR course or a Red Cross babysitting class so you're ready for anything.  Small steps now will pay off later when you're the sitter everyone wants to hire!
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​Don't freak out - we're not referring to actual life emergencies or natural disasters...those are for the adults to handle.  We mean those unexpected expenses that can crop up in a girl's life (concert tickets, outgrown cleats, a cracked phone screen...again...) that you'd rather pay for yourself.  Contribute bit by bit to your rainy-day fund so you're always prepared!

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Replace "raise" with "job" or "allowance," and you get what we mean.  Every girl should earn what she deserves.  And your work is absolutely worth something - especially if you've planned for the job you want (see above)!  But...how to ask?  Take a breath, it's easier than you think: (1) State the job you're seeking in a confident voice; (2) Explain why you are a good choice for the job and how hard you will work; (3) Ask for guidance & feedback so you can continue to get better at your job over time.
OK, I get it...​​but HOW (you ask) do I actually put all this into practice?  I'm in middle school, um, remember?  We know, and no worries...we've got you covered.  Here's a basic plan we recommend trying:
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  SPEND...50%  (you worked hard to earn it!)​
  SAVE...25%  (that whole rainy day thing)
  GIVE...25% (because, yep...#BeCharitable)​​
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See what you think & adjust the #s as needed. Wait, what was that? You want to learn more about finance & investing? Ohhh, we have you SO covered! Scroll on, girls!
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Need some data to prove that financial literacy is important for girls your age? Flip through this informative report put together by The Girl Scouts a few yrs ago! (Yeah, like we needed another reason to love our BFFs at Girl Scouts...)​
Ready for more real-life inspiration? Don't miss these #wi$ewords from one of our own accomplished Être mentors...
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Girls, meet...THE FRUGAL FEMINISTA!
Girls, say hi to Kara Stevens - aka "The Frugal Feminista." We met her at the MogulX conference & were blown away by her smart money tips and emphasis on starting young. Check out the ​finance tips she learned from her mom and these clever ways for you to start saving now! Her blog covers topics like the images below - follow her on insta @frugalfeminista to keep up! 
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Okaaaayy, now let's talk about EQUAL PAY! Check out the not-so-pretend word problem below, and then read Être's Equal Pay article here. We're breaking down this all-important issue for you, because it's never too soon to understand exactly what you're worth. For real.
"Word Problem: If Jack and Jill work the same number of hours each week, and Jill makes 80 cents for every dollar Jack makes, how far into the next week must Jill work to equal Jack's earnings from the previous week? How does your answer change depending on Jill's race, age or education? Show your work.

​Um, wait...WHAT?

​Exactly.  As early as middle school, the math just doesn't make sense..."
click to read more
Think girls can't rock CRYPTOCURRENCY?
​Yeah, think again!
Now meet Kelsey Cole, called "The Leading Female in Crypto" and "a force to be reckoned with in the blockchain space." We met her and immediately wanted to be friends! To learn more about cryptocurrency, bitcoin and blockchain (and why girls should care), see our article below. To hear what rockstar Kelsey wants the girls at Être to know, listen up!
"Girls no longer get to choose whether or not to care if we want to achieve gender parity and equal rights. Stepping back so the boys can have their fun without female involvement, just means that they'll build another glass ceiling without us there to stop them. Cryptocurrency is the future of finance, and finance is something (whether we like it or not) that affects us all. We need girls not just participating, but leading in this global economic revolution." - Kelsey to Être
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Click to read
Why does Être think you're not too young to learn about things like crypto? Because, girls - "it is unacceptable to be left behind because something is too new, too intangible or too complicated to grasp at first blush." If you can understand digital currency in video games...you'll be fine mastering the ideas behind crypto!
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For more girl-powered $$ advice, check out Rock the Street, Wall Street - a new & growing financial literacy program designed to springboard girls into careers in finance. We know. Awesome, right? #RTSWS 

​Still want more? Here's our article in The Huffington Post on the importance of financial confidence in girls, as well as 2 teen-focused money books - written just 4 U.
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Have your own question about money, investing or girls in finance?  Email us and we'll ask an expert for you! Look what happened when we asked Ernst & Young Global Leader Kath Carter and Ellevest CEO Sallie Krawcheck a few questions about jobs, bravery and #financialconfidence:
Interview with Être Role Model Kath Carter
Global Leader Transaction Advisory Services Markets
Accounts and Business Development, Ernst & Young, LLP
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Ê:  Companies like yours are trying really hard to hire women and make sure that there are great jobs out there by the time we are old enough to work. What should girls in middle school and high school be doing to get ready for that? What kinds of classes, small jobs or experiences should we try to have while we're in school, so we're ready?  KC: The jobs of the future will be different from the jobs of today, so being open to new experiences and trying many things will be a good foundation for adapting to the change that is to come. Be bold in taking courses outside your comfort zone as you may find out you love them. Also, ensure you find opportunities to work on interpersonal skills, which enhance communication. In this world of high tech filled with gadgets, it is the ability to meaningfully communicate that makes the difference and makes the journey more rewarding too.

Ê: What advice would you give girls our age who get nervous raising their hands in class or get told that it's rude to talk about being smart, jobs or money?  KC: Don't be afraid to fail, be afraid not to. Raise those hands. It is through failing forward that we learn, grow and succeed.

Ê: What did you tell yourself when you were our age that helped make you brave?  KC: I was fortunate to have a mother who believed in me and told me at an early age and often, "Don't let anyone limit you." I have kept those words handy any time I face the need to be brave.
Ernst & Young supports the advancement of strong women through their #WinningWomen, #WomenFastForward and #BeBoldForChange campaigns.
Être urges all forward-looking girls ​to follow along with E&Y!

...AAAND LOOK WHAT ELLEVEST CEO
​SALLIE KRAWCHECK TOLD US!
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Pssst!  If you are a Club Être founder or leader, here are the latest #BeWi$e Discussion Questions to help guide your meeting! Remember that these are merely springboards - feel free to expand or shrink the list to fit your Club's needs.  Because, girls...this is all about you.

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And a last bit of Êtregirl trivia: Why do you think that our printed money & coins say "In God We Trust?" What about that separation of church and state thing?  Yeah, we wondered too.  To find out why and when it showed up on your money...click here.  And to find out why people are STILL fighting about this today, click here.  We were surprised - but we had to know.  Cause we're THAT nerdy.  But now we're all a little bit wi$er too.  #BeTheWi$eGirl


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  • Home
  • About Être
  • BE INFORMED
  • BE SMART
  • BE BRAVE
  • BE CHARITABLE
  • BE HAPPY
  • BE STRONG
  • BE CONNECTED
  • BE WI$E
  • BE INNOVATIVE
  • BE WELL-READ
  • Our Book
  • ÊTRE X LILLY